Brand Strategy / Brand Identity / Logo Design / Brand Implementation / Brand Guideline
CampusTap is the social platform connecting college students to their campus and career.
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OUTPUT
When developing a brand for CampusTap, the aim was to reflect their offer of a tailored service (individual) using a social platform (modern) in a creative and reliable manners. The symbol combines the sense of connection (between two 'c' ) with the individual (thumbprint). A modern and approachable brand was created through the usage of youthful typography and colour choices.
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INPUT
CampusTap is a private social platform for colleges creating a more connected campus and community. Their mission is to make it easier for college students to get involved on campus and ultimately land a job by tailoring only content based on what is relevant to them. CampusTap needed a brand that conveyed that sense of belonging.
